|
Support Materials / Promotions
Items Produced |
Quantity |
Impressions * |
Poster |
10,000 |
30,000 |
Post Card |
10,000 |
30,000 |
Tour Guide
21 Sponsor Mentions / Images x 2 |
10,000 |
4,100,000 |
Team Jersey
Distributed to 250 bicycle shops nationwide |
3,000 |
3,000,000 |
Team Product Catalog
Distributed to 250 bicycle shops nationwide |
10,000 |
3,000,000 |
Team Caps
Distributed to 250 bicycle shops nationwide |
5,000 |
5,000,000 |
Team T-Shirts
Distributed to 250 bicycle shops nationwide |
5,000 |
5,000,000 |
|
Ads in National Publications |
Winning Magazine |
40,000 |
120,000 |
|
Ads in Regional Publications |
Ride Magazine |
20,000 |
60,000 |
|
Third Party Promotions |
Gita Sporting Goods Team Ads |
Velo News |
40,000 |
120,000 |
Shimano USA Team Ads |
Velo News |
40,000 |
120,000 |
San Marco Team Ads |
Velo News |
40,000 |
120,000 |
Vermont Pasta, Team Promotion Bike Raffle |
Velo News |
40,000 |
120,000 |
|
In Restaurant Displays |
4 |
60,000 |
Printed Entry Form |
5,000 |
15,000 |
|
Total estimated gross impressions : |
20,775,000 |
X $.02 5 value per impression |
$519,375 |
|
Media Coverage |
Type of Coverage |
Impressions * |
Newspapers**** |
28,104,979 |
Cycling Magazines**** |
5,500,000 |
Television
Tour of America Coverage, ESPN |
Date |
Rating |
Total |
Hits |
Total |
First Union GP, Atlanta, GA |
7/8 |
.43 |
285,246 |
31 |
8,842,626 |
7/11 |
.31 |
206,064 |
31 |
6,387,984 |
Thrift Drug, Pittsburgh, PA, |
7/18 |
.28 |
185,000 |
20 |
3,700,000 |
7/21 |
.55 |
366,336 |
20 |
7,326,720 |
7/28 |
.14 |
90,603 |
20 |
1,812,060 |
|
Total |
28,069,390 |
Total estimated gross impressions media |
61,674,369 |
X $.025 value per impression |
$ 1,541,859 |
|
|
Day of Race / Event |
Total Spectators 4,500,000 |
|
|
Visual Images |
|
|
Racers (8) |
36,000,000 |
|
Vehicles (3) |
13,500,000 |
|
Total |
49,500,000 |
|
x $.003 value per impression |
$148,500 |
|
Training and Travel***** |
|
Visual Images |
|
|
Vehicles |
25,000,000 |
|
Racers |
15,000,000 |
|
Total |
40,000,000 |
|
x $.001 value per impression |
$40,000 |
|
Total Value of Impressions
$2,249,734 |
|
