Saturn Pro Tour of America
With stops in major metro areas, this event receives ESPN and OLN coverage.
Network / Cable TV
The expansion of TV sports coverage makes cycling more attractive. For example ESPN will broadcast 21 straight days of prime time coverage of the Tour de France this year.
Lance Armstrong / Greg Lemond
The former World Champion and Tour de France winner and the current Tour de France, World Champion and the Thrift Drug Million dollar winner give cycling hero figures much like other sports.
Measured in terms of participants and spectators, American cycling has grown enormously in the past few years.
The age old adage is that "everyone can ride a bike".
- General Motors - Saturn Cycling Team
- Saab Cars USA
- First Union
- US Postal Service
- Outdoor Life Network